Noida's first Elie Saab branded residences — 200 ultra-luxury 4 BHK homes on the Noida-Greater Noida Expressway by Smartworld Developers (founded by Pankaj Bansal, promoter of M3M India). Where haute couture meets Noida's fastest luxury corridor.
The Project
Smartworld Residences by Elie Saab brings the global fashion icon's design language to Noida's premium expressway corridor — 200 ultra-luxury 4 BHK residences on 6 acres in Sector 98. Smartworld Developers is led by Pankaj Bansal, the promoter of M3M India and a key architect of Gurugram's luxury residential transformation over the past decade.
The Elie Saab aesthetic translates into residential architecture through organic curves, champagne colour palettes, floor-to-ceiling windows, private lift lobbies, and interior specifications that mirror the brand's signature blend of timeless elegance and contemporary precision. 200 homes only — intentional exclusivity.
Positioned at ₹37,000 psf at launch, the project targets the same ultra-HNI buyer profile as the Gurugram sister project — corporate leaders, NRIs, family office principals, and buyers who want an internationally recognised address in Noida rather than being limited to generic developer brands.
RERA Registration: UP RERA registered · Sector 98, Noida-Greater Noida Expressway
Smartworld Developers (founded by Pankaj Bansal, M3M India promoter). 200 branded residences. GDV ₹3,600 Cr.
Available Configurations
All prices are indicative. Confirm the latest cost sheet with IA Wealth. Floor, view, and tower position affect final price.
Elie Saab's brand recognition is particularly strong among Gulf NRIs — his designs are prominently featured in Dubai Mall and his presence across the Middle East ensures the brand resonates with the target buyer base.
Payment Plan
Smartworld Residences by Elie Saab — Payment Structure
Amenities
Elie Saab Interior Design
Grand Branded Clubhouse
Signature Pool
Spa & Wellness
Private Lift Lobbies
Curated Landscaping
Fine Dining Facility
Luxury Library
Advanced Gym
Sports Courts
Premium Security
Concierge Services
Location
Sector 98, Noida-Greater Noida Expressway — the fastest-growing luxury corridor in Noida, with proximity to South Delhi and the upcoming Noida International Airport.
Sector 98 on the Noida-Greater Noida Expressway is emerging as the premium residential address of choice for Noida's ultra-HNI buyer — combining expressway speed, South Delhi proximity, and the growing corporate ecosystem of Noida's Sector 62 and 63 IT clusters.
Multiple ultra-luxury launches in Sectors 94, 98, and 128 have created a recognisable luxury zone along the expressway. Smartworld Elie Saab in Sector 98 enters this zone as the most brand-forward project — appealing specifically to buyers for whom the fashion house association matters as much as the architecture.
NRI Investment Case
Elie Saab boutiques in Dubai Mall, Mall of the Emirates, and The Galleria mean Dubai-based NRIs are intimately familiar with the brand. Buying a home designed by Elie Saab carries the same cultural weight as a designer handbag — but in bricks and mortar.
Branded residential scarcity is the investment case. When inventory is absorbed (and it will be, given the M3M/Smartworld distribution network), secondary market pricing will reflect brand premium plus location premium simultaneously.
The expressway luxury corridor (Sector 94, 98, 128, 150) has delivered the highest luxury price appreciation in NCR across 2023-2026 — outperforming Gurugram's GCER on a percentage basis from a lower base.
Jewar Airport (Noida International) is under construction and will transform the Noida-Greater Noida Expressway into an airport corridor city — further driving demand for premium residential product along the expressway.
IA Wealth DSA registration covers HDFC, ICICI — both active for NRI home loans on branded luxury properties in Noida Expressway. Contact us for pre-qualification.
Pankaj Bansal is the promoter of M3M India — one of NCR's most active and delivered luxury developers. Smartworld inherits that delivery track record and distribution network, reducing the developer risk that NRI buyers rightly scrutinise.
Sector 98, Noida Expressway · 200 Elie Saab branded residences · 4 BHK from ₹15 Cr.
FAQ
Both are part of the same M3M Group/Pankaj Bansal umbrella collaboration with Elie Saab announced in January 2026. M3M Elie Saab Gurugram (Sector 111, Dwarka Expressway) targets the Gurugram corridor near IGI Airport. Smartworld Elie Saab Noida (Sector 98, Noida Expressway) targets the Noida corridor near Jewar Airport. Both are 4 BHK, both from approximately ₹15 Cr, both designed by Elie Saab. The choice depends on which city and corridor better suits your lifestyle and investment conviction.
Yes. Smartworld Developers registers all projects with UP RERA (for Noida/Greater Noida projects). You can verify registration on up-rera.in. Smartworld was founded by M3M India's promoter Pankaj Bansal, and inherits M3M's RERA compliance culture and delivery network. Contact IA Wealth for the RERA registration number for this specific project.
As a 2026 new launch, possession is currently estimated at approximately 2029-2030. The exact date will be stated in your SPA and on the UP RERA portal. Smartworld Developers has confirmed GDV of ₹3,600 Cr for the Noida project, indicating committed construction investment.
Disclaimer: All pricing, payment plans, unit sizes, and specifications for Smartworld Residences by Elie Saab are indicative and sourced from publicly available market data as at August 2026. Confirm the latest cost sheet directly with Smartworld Developers before committing. IA Wealth Real Estate LLC acts as a marketing intermediary and is a registered DSA for Indian home loans. RERA Reg. 52591 (Dubai) · himanshu@investadvise.in · +971 56 909 3693 (Dubai) · +91 78369 15655 (India).
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